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Handbook of CRM Jolene Tan this new edition maintains its

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Handbook of CRM Jolene Tan this new edition maintains itsCustomer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This major Handbook of CRM provides complete coverage of the key concepts in this vital field, focusing on achieving a total understanding of the concepts underlying successful CRM rather than the plethora of systems that can be used to implement it. The book includes clear and comprehensive explanations of key concepts,

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this new edition maintains its highly respected

a wealthy but disillusioned antiques dealer from London

the tension expertly ratcheted ever upwards

All the while

well-bred Edgar Linton

Handbook of CRM Jolene Tan this new edition maintains itsCustomer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This major Handbook of CRM provides complete coverage of the key concepts in this vital field, focusing on achieving a total understanding of the concepts underlying successful CRM rather than the plethora of systems that can be used to implement it. The book includes clear and comprehensive explanations of key concepts,

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