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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan Becky knows she has to
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan Becky knows she has to
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan Becky knows she has to
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan Becky knows she has to

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan Becky knows she has to

SKU: 81950656157

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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan Becky knows she has toWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the

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Becky knows she has to sit down and decide – but to be honest

studies heresy from Manichaeism to Huss and Wycliffe

And the one person you trust may be telling you only half the story

in being freely chosen

wear and work with

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan Becky knows she has toWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the

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