Ads to Icons: How Advertising Succeeds in a Multimedia Age You can abandon the stock

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Ads to Icons: How Advertising Succeeds in a Multimedia Age You can abandon the stockAuthor: Paul Springer Category: Business & Finance Language: English Ads to Icons introduces new approaches to advertising that go beyond traditional TV press billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising digital, live events and social networks formed as a response to an