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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity This story vividly illustrates that

Name: The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity This story vividly illustrates that
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SKU: 92817545480
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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity This story vividly illustrates thatAuthor: Julia Shepard Stenzel Category: Business & Finance Language: English Publisher: Jossey Bass Publication date: November 8, 2013 Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based

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This story vividly illustrates that we must value others more than ourselves

brainstorming

investment ratios to takeover bids

the healthcare system

public health

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